Fruits De Mer
Release Date: 20th May
London Psychedelic-Pop band The Chemistry Set has quite a history. Flexidisc kings and veterans of the Imaginary label (Chameleons, Cud, plus countless ’60s tribute albums), they helped pioneer the late ’80s neo-psychedelic boom that was a pivotal phase in pop music history leading to the Madchestercraze unfolding around them.
Indeed counting Factory & Hacienda boss Tony Wilson amongst their fans, The Chemistry Set reached the coveted Indie Top 20 and were featured in both UK mainstream and underground music press and received regular airplay on the legendary John Peel’s show (Peel even went so far as to sending the band a hand-written fan letter!) The band split in 1991, took a bit of a hiatus, remaining silent… until The Chemistry Set “MACH II” remarkably reappeared in 2008 when their unreleased LP from 1989 Sounds Like Painting was uploaded onto numerous blogs and was downloaded over 10,000 times. A reform beckoned.
Cult Arranger/songwriter [and former Electric Prunes producer] David Axelrod loves The Chemistry Set, saying “Real Music! Music that makes you think and really listen to!” Axelrod loved how they have added a symphonic section of his song ‘Sanctus’ from The Electric Prunes’ masterwork Mass in F Minor into their new reworking on the album of Del Shannon’s ‘Silver Birch’. (A song originally found on Shannon’s The Further Adventures Of Charles Westover, his cult ’68 LP widely acknowledged by rock aficionados to be the pop milestone of his post-‘Runaway’era.)
The Chemistry Set have released two CD’s since their return (Alchemy#101 & This Day Will Never Happen Again) both of which were heralded by critical acclaim and national radio play in the UK, America and Europe.
New single ‘Impossible Love’ is over six minutes of stunning, swirling, Stones Roses-meet-Chemical Brothers psychedelic-pop. Pop Junkie described ‘Impossible Love’ as genius.“It has a wonderful groove – think Stone Roses before the drugs took over. Best track of 2011 so far? I think so”
The single will be released in late May 2011 on 7” coloured vinyl by Fruits de Mer records.
Please contact firstname.lastname@example.org for promo copies and to organise interviews and radio sessions
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