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Sunday, 2 May 2010

Welsh sensations The Keys new album + dates

In their former guise as Murry The Hump, The Keys recorded three sessions for John Peel, signed to Too Pure, were lauded by the NME for their "glorious jangle-pop", counted Joe Strummer, Keith Allen and Damien Hirst among their biggest fans and were the “best new band in Britain” according to Alex James and Damon Albarn.

The Keys, now firmly re-established under their new name, are a mighty fine beat combo from Cardiff made up of five players. They have a fine pedigree on the local scene and well beyond, having supported Love legend Arthur Lee, and newer acts like Sleepy Sun and The Noisettes. The band have several Peel sessions under their belt including a Christmas acoustic session in the legend’s house, and more recently plays on Jonathan Ross’ Radio 2 show, Gideon Coe on 6Music and BBC Wales. Last year's ‘Le Mans EP’ proved that their angular, faux-psychedelia sounded more accomplished than ever, and deviated interestingly from the Murry template. This was quickly followed by the Christmas EP, and a diverse set of tracks lead by 'Queuing Up For Christmas Time' - a delightfully unassuming slice of Beatles-esque pop, a foot tapping, sleigh bell shaking, jaunt through the festive holiday period.

The Keys’ new album ‘Fire Inside’ was self produced and recorded with the help of producer Charlie Francis (R.E.M, The High Llamas) at their own studio shared with local comrades El Goodo. ‘Fire Inside’ shows The Keys' progression as an act, they’re still informed by their classic '60s pop influences but now each piece is more melodic and subtle; swirled with psychedelic patterns. Informed by cult legends like The 13th floor Elevators, The Velvet Underground and The Jesus & Mary Chain, whilst imbuing each homespun recording with a personal warmth and experimentalism reminiscent of modern artists like Panda Bear, Animal Collective and Spiritualized bandleader Jason Pearce.

The fizzing guitar riffs, cart wheeling rhythms, and effortless melodies of title track and imminent single ‘Fire Inside’ is redolent of The Yardbirds and The Zombies as it twists into an instant Keys classic. While ‘People Meet People’ is an addictive, hollering foot stomping garage-rock groove that shows the sheer diversity of this new long player. The acid tinged desert fuzz of ‘Eyes Of The World’ brings to mind the classic work of Can. While the sumptuous California sun soaked melodies and twanging guitars of ‘Valley Sun’ and ‘Chemistry’ shows that The Keys are right up there with The Super Furry Animals and Gorkys Zygotic Mynci as purveyors of high quality Welsh guitar pop.

The Keys support the release of Fire Inside with a 10-date UK tour

Keys Myspace


Live Dates

Saturday 15-May The Windmill London
Friday 28-May Venue TBC Swansea
Saturday 29-May Venue TBC Manchester
Sunday 30-May Las Festival Aberdare

Thursday 3-Jun ALBUM LAUNCH PARTY! C.A.I Cardiff
Friday 4-Jun Rascals Bangor
Friday 18-Jun Telfords warehouse Chester
Saturday 19-Jun Aberystwyth Arts Centre Aberystwyth
Sunday 20-Jun Dirty Water London
Friday 25-Jun The Cooler Bristol
Thursday 1-Jul Moles Bath
Friday 23-Jul Gower Rock Festival Swansea

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